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  • Leadership: Risks surrounding “leading by example”

    July 22, 2020 by

    Anyone might wonder why there should be a risk with the approach of leading by example, especially since studies have identified several benefits of this leadership type ( Yaffe, T., & Kark, R. (2011) ,We hear lots of reports about organizations and companies that have been transformed by great leaders whose behaviours and actions become… Read more

  • Government Branding is it a Necessity?

    July 14, 2020 by

    The General Understanding of Government Service and Branding. When thinking of government, people do not tend to link it with branding and marketing, because people see government as a sole authority within its jurisdiction or over solo service providers. For example, you do not have a multi-issue driver’s license within the same jurisdiction! But let… Read more

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