Anyone might wonder why there should be a risk with the approach of leading by example, especially since studies have identified several benefits of this leadership type ( Yaffe, T., & Kark, R. (2011) ,We hear lots of reports about organizations and companies that have been transformed by great leaders whose behaviours and actions become… Continue reading Leadership: Risks surrounding “leading by example”
Government Branding is it a Necessity?
The General Understanding of Government Service and Branding. When thinking of government, people do not tend to link it with branding and marketing, because people see government as a sole authority within its jurisdiction or over solo service providers. For example, you do not have a multi-issue driver’s license within the same jurisdiction! But let… Continue reading Government Branding is it a Necessity?
